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Client: McKee Nelson, LLC
Industry: Legal
Use: Reel Biography created a recruiting video which uses conversations
with lawyers and associates to provide law students with an inside look
at the firm and position the firm as a desirable place to work. The video is displayed on the client's
recruiting page at http://www.mckeenelson.com/recruiting/video.cfm
Reaction: "Reel Biography is an innovator in using Web
video for top law firms who want to distinguish themselves in recruiting and
marketing. We've worked with them on several projects and are consistently
impressed."
- Jennifer Sebeny, Director of Marketing, McKee Nelson
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Client: INSEAD
Industry: Business School
Use: Creating a video case study for
one of the world’s most prestigious graduate business
schools to be used as a DVD and online instructional tool.
http://knowledge.insead.edu/abstract.cfm?ct=14373
Reaction: “ As experienced business school
case writers from INSEAD, in France, we know that filming
and editing a multimedia case study is complicated. When
we decided to interview family members from the Nash Engineering
Company in Connecticut…Reel Biography was up to the job.
On the technical side, their team was very fast, professional,
and flexible. Even more importantly, they understood the
story we wanted to tell, and the way we had to tell it.
They were real partners in the process of creating a dynamic
teaching tool.”
- Elizabeth Florent-Treacy, Research Project Manager INSEAD
Global Leadership Centre, and Wendel International Centre
for Family Enterprise
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Client: Research Frontiers Inc. (NASDAQ: REFR)
Industry: Technology - Small Cap Company
Use: Reel™ used to assist with business development, for training licensees to communicate the technology and company story, and for communicating the company story to potential investors.
Reaction: "As a small cap company, it is imperative to both properly describe our unique technology and get the right kind of attention from core constituencies. The video that Reel Biography's team did for us was by far the most effective 'bang for the buck' in our company's marketing. In just one piece, they were able to seamlessly address our four main target audiences: end users, licensees, investors and the media." - Joseph M. Harary, President, Research Frontiers Inc.
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Client: Owens Group
Industry: Insurance, Family Business
Use: Primary Reel™ produced for use as a video brochure for current and prospective clients. Additional Reel produced for the family to document their personal history and that of the formation of their business.
Reaction: "Two thumbs up... put a human
face on our insurance agency" - Bob Owens (Owens Group
Newsletter)
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Client: Ruckus Network
Industry: Entertainment
Use: Reel™ produced for use as a marketing tool for students of colleges and universities.
Reaction: "As a digital media company,
we understand the importance of both the right positioning
and the right image. Reel Biography helped us with strategic
development through production development - providing
a high-quality product that ensured our interest in partnering
with them again." - Leland Prince, Former SVP Marketing,
Ruckus Network Inc.
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Client: Mitchells/Richards
Industry: Luxury Retail, Family Business
Use: Reel™ produced for use as a marketing tool, and for screening at the Mitchells/Richards anniversary event.
Reaction: "Reel Biography's profile of our family business and founder, my 98 year-old grandfather, exceeded all expectations. We screened it at the grand opening of our new store and it was the highlight of the evening! ...I plan on using the piece as an integral part of marketing the evolution of our company." - Andrew T. Mitchell, VP of Marketing, Mitchells/Richards, CT
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Client: Koppers Chocolate Factory
Industry: Food Manufacturing, Family Business
Reaction: "They handled the history of my family and my family's business with sensitivity and compassion...They're doing for our generation digitally what portrait painters did hundreds of years ago." - Jeff Alexander, Vice President, Koppers Chocolate
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